We have the flexibility, expertise, insights and innovation to drive your sales and marketing success.
We help businesses grow through our extensive pharmacy networks, industry expertise and deep local knowledge of Romanian market.
Our team of experts facilitates strategic access to the Romanian pharmaceutical market for health and beauty brands.
We have a vast distribution network, consisting of over 4,500 national, regional and independent pharmacies and pharmaceutical distributors. We collaborate with all national pharmacy chains in Romania (Catena, Dr. Max, HelpNet and Dona) and with the most important regional players (Farmacia Tei, Bebe Tei, Maxifarma, Minifarm, Al-Shefa, etc.). We offer our partners integrated warehousing and logistics services designed for operational efficiency and optimal delivery flow.
We support the success story of health and beauty brands introduced by our team to the Romanian market by developing and following an integrated marketing strategy. We focus on brand positioning, consistency, visibility and reputation, closely tracking the achievement of all communication and sales objectives. We build bridges between brands and consumers. Our marketing team combines creativity with data analysis to develop strategies that generate visibility, attract new customers and strengthen relationships with existing partners. From market research to promotional campaigns, we ensure the right message reaches the right audience at the right time.
Your plans are supported by national and local teams with expertise in the promotion and sale of dermato-cosmetic products, over-the-counter medicines (OTC), medical devices and food supplements. With the help of our team, we reach over 4,500 pharmacies and over 1,500 physicians across various specialisations.
Our experts provide consultancy on the medical and pharmaceutical regulatory environment in Romania and the EU, and ensure the completion of the entire authorisation process — from preparing documentation for new product registrations or licence renewals, to submitting applications to the competent authority, liaising with regulatory bodies, and handling all post-approval regulatory activities.
Experții noștri oferă consultanță privind mediul de reglementare medical și farmaceutic din România și UE și asigură îndeplinirea întregului proces de autorizare, de la pregătirea documentelor pentru înregistrarea noilor produse ori reînnoirea autorizațiilor, la depunerea cererii către autoritatea competentă, corespondența cu autoritățile, precum și toate activitățile de reglementare post-aprobare.