Apivita

WELCOME TO
THE WORLD OF APIVITA

A world, where people and nature come first.

A world, where experience and emotion rhyme with efficacy.

A world of convictions that we want to pollinate all over the planet.

Inspired by the eternal synergy between bees and Greek nature, APIVITA places its passion and commitment to the environment at the heart of everything we do. This is captured and embodied in all our products, which are developed in a spirit of sustainability and responsibility in order to achieve a beauty that respects nature and people and that we invite you to spread all over the world.

NATURAL BEAUTY CARE
BORN OF BEES IN GREEK NATURE, RAISED BY SCIENCE

Founded in Athens in 1979 by two pharmacists pioneers in environmental sustainability, Niki & Nikos Koutsianas, APIVITA (which means “life of the bee”) offers effective natural dermatocosmetics beauty products for face, body and hair. The formulas harness the power of Greek nature with key ingredients derived from value-added bee products and derm-prescribed actives, enhanced by cutting edge green cosmetology. Video brand

OUR 4 PILLARS OF INNOVATION

CAPTURE the proven protecting, healing and rejuvenating properties of pure bee products.

EXPRESS the infinite resilience of the unique Greek biodiversity.

MASTER the art of traceable, sustainable and clean active formulations.

OFFER effective & clean beauty products to the world

B CORP
BEE AT THE TOP OF BEAUTY

APIVITA is proud to be a B Corp since 2017 and has been re-certified twice: in 2022 with 117.2 points and in 2025 with the outstanding score of 155,2 points! We choose to be better for the world!

In a fast-moving world that is continuously evolving, we cannot stand still. In a world facing numerous social and environmental challenges, APIVITA choose to serve their values and mission.

THE FORMULAS

APIVITA is a science-backed brand, owning for more than 4 decades an unrivalled in-house R&D expertise on bee-derived products.

Today its products are recommended by more than 25 thousand pharmacists all over the world, in selected & curated points of sales.

APIVITA’s strength and unicity, revolves around a simple, yet very powerful, formulation charter, harnessing the power of recognized and prescribed actives.

1 formula, 2 pillars.

– Patented bee products,

– Combined with Natural dermatological actives.

Known for centuries, and validated by modern science, bee products are proven to be some of the world’s most potent treating and beautifying substances, non reproducible by human hands.

And this is where lies our strongest expertise at APIVITA. In this unique know-how, in enhancing those bee-derived products activities.

Today, APIVITA owns 6 global patents and 5 exclusive technologies on protecting Propolis, rejuvenating Royal Jelly and healing Honey, boosting their efficacy through various processes, delivery systems or combinations, granting us the title of global bee-products expert, in the cosmetic industry.

Parallelly to the bee derivative expertise, APIVITA strengthen the formulas efficacy with the most recognized dermatological actives derived from natural sources.

In conclusion, APIVITA always introduce the most efficient derm-prescribed actives, systematically chosen in their…

– Natural forms, whenever it is possible

– Or natural alternatives, presenting, the same molecular structure, or function, as the usually used ones, …

… always ensuring maximum efficacy, skin tolerance and respect for the planet.

CLEAN BEAUTY

Beyond efficacy, APIVITA is clean since day 1.

Its formulas are highly natural, green on the apps, dermatologically tested, locally sourced and planet positive. Offer uncompromised sensorially as a part of our overall products experience & performance.

APIVITA PORTFOLIO

All the above is encapsulated, in a wide catalog of science-backed skin and hair clean problem solvers, showcasing the highest level of efficacy, tolerance and sustainability

Within thevcore portfolio APIVITA is: