NATURAL BEAUTY CARE
BORN OF BEES IN GREEK NATURE, RAISED BY SCIENCE
Founded in Athens in 1979 by two pharmacists pioneers in environmental sustainability, Niki & Nikos Koutsianas, APIVITA (which means “life of the bee”) offers effective natural beauty products for the face, body and hair. Our formulas harness the power of Greek nature with key ingredients derived from value-added bee products and medicinal plants, enhanced by cutting edge green cosmetology.
OUR 4 PILLARS OF INNOVATION
· WE CAPTURE the proven protecting, healing and rejuvenating properties of pure bee products.
· WE EXPRESS the infinite resilience of the unique Greek biodiversity.
· WE MASTER the art of traceable, sustainable and clean active formulations.
· WE OFFER effective natural beauty products to the world.
FROM HEALTH TO BEAUTY
All APIVITA beauty products owe their efficacy to their development based on the brand’s philosophy “from Health to Beauty”. What does this mean? It means that each cosmetic formula reflects the therapeutic properties of our bee products.
- Propolis is usually recommended to stimulate the body’s natural defense mechanisms. APIVITA has therefore integrated it in its ranges dedicated to protecting and rebalancing the skin.
- Royal Jelly is traditionally used to accelerate repair, boost energy and regenerate tissues. This rebuilding efficacy is reflected in APIVITA’s global anti-ageing line.
- Honey has been recognized since ancient times for its soothing, healing and restorative properties. APIVITA includes it in its formulas for dry and dehydrated skin.
In short, each product derives its specificity and effectiveness from the application of pharmaceutical knowledge and expertise in health and wellbeing to the world of cosmetics.
